Rey Mike is the Chief Marketing Officer, where he owns marketing strategy, brand, lead generation, the sales pipeline, and the growth channels the company runs on.
He decides where the company shows up and which channels are worth the spend, then tracks every lead from first touch through to close.
Marketing strategy: Sets direction and budget across every channel.
Brand: Owns the voice, positioning and visual consistency.
Lead generation: Runs the campaigns that produce qualified leads.
Sales pipeline: Tracks leads to close and tests new growth channels.
